WhoScale Review (2026): Pricing and Founder Interview

This WhoScale review pairs two things most reviews cannot: our verdict on the tool after using it, and an hour-long interview with the person who built it. WhoScale is the option we ranked first in our comparison of ad intelligence tools for infopreneurs, for one reason: it is the first ad-spy tool designed from the ground up for infoproducts, while every other option was built for dropshipping and e-commerce.

Below: what WhoScale actually does, what it costs, where it falls short, and the founder's own account of why it exists. Prices and figures are timestamped to mid-2026 and verified against WhoScale's public pages, so check the live pricing page before buying.

Who Adriano Is

Before WhoScale, Adriano was a growth operator. For four to five years, he ran an agency building sales funnels for infopreneurs: primarily VSL funnels, webinars, and challenges, across almost every niche in the French-speaking market. That operator background shows up in the product: WhoScale was not designed by a tech profile discovering the market, but by someone who spent years manually tracking what competitors were doing.

He is candid about it: he is not technical, and his development co-founder handles that side. Adriano brings market knowledge and distribution. Based outside France for several years, he runs the project entirely remotely, bootstrapped, with no outside funding at the start.

Why WhoScale Exists

In e-commerce, there are dozens of tools for spying on what works: Foreplay, Minea, and many others. In infoproducts, nothing comparable existed. A handful of business software tools (ClickFunnels, GoHighLevel, Systeme.io, ManyChat), but no intelligence tool to answer the one question that actually matters when launching an offer: who is spending right now, on which angles, and with which funnels?

WhoScale is the answer to that gap. Development started at the end of January, and the tool was only a few weeks old at the time of our interview. Adriano is transparent about this: he estimates the product is at a fraction of its full potential. No other tool was covering that core need. The rest is a roadmap.

What WhoScale Does, Concretely

WhoScale combines three modules no other tool had put together for the infoproduct space. Each answers a different competitive question:

• Creators. Live rankings of estimated spend by top infopreneurs, broken down by niche. You see who is accelerating, on which platform, with which active ads and which funnel sitting behind them.
• Ads. A Meta ad library of millions of winning ads, filterable by niche, format, and performance, with the Analyzer to break down the hooks and angles that keep recurring.
• Funnels. A database of 200,000+ active funnels, filterable by tech stack (Skool, GHL, ClickFunnels) and by ad volume, so you can see the full sales path from the first ad through to checkout.

A few facts that separate it from a static swipe file:

• Refreshed every 24 hours. New winning ads and funnel changes surface daily, not once a quarter.
• History is kept. WhoScale retains ad history even after advertisers pull their campaigns, so a paused winner does not disappear from view.
• Workspaces and alerts. Save competitors into workspaces to monitor them continuously, with email notifications when a creator launches a new ad or a new funnel appears.
• Multi-market, multi-language. French, English, Spanish, Brazilian Portuguese, and German, with an MCP integration that pipes data directly into an environment like Claude.

WhoScale Pricing: The Three Plans, and Which One You Actually Need

WhoScale starts with a free account and runs three paid tiers, from EUR 40 to EUR 110 per month. Numbers first, verified against the live pricing page in mid-2026:

• Free account: explore the core features from the inside, no credit card required.
• Starter, EUR 40/mo: unlimited creators and funnels, 1 workspace with 2 tags. No ads module, no estimated spend, no Analyzer, no notifications.
• Pro, EUR 68/mo (most popular): everything in Starter plus the full ads library with estimated spend, unlimited Analyzer, 30 Funnel Hacks per month, 5 workspaces with unlimited tags, and 1 alert email.
• Business, EUR 110/mo: Pro plus unlimited Funnel Hacks, 25 workspaces, and 5 alert emails, aimed at teams and heavy users.
• Annual billing: 30% off every tier, which brings Pro down to EUR 47.60/mo.

The catch worth flagging: the Starter plan leaves out the ads module and estimated spend, which is the feature most people come to WhoScale for. That is why the founder says the vast majority of users land on Pro (EUR 68/mo), and why we treat Pro, not Starter, as the real entry point. If your only goal is the creator rankings and the funnel database, Starter does the job for EUR 40.

Key Moments in the Podcast

The interview runs one hour. Here are the timestamps worth knowing to navigate it:

• [00:00] Adriano's background: from agency growth operator to SaaS founder.
• [00:01] The founding problem: infoproducts with no ad intelligence tools, unlike e-commerce.
• [00:03] The genesis of WhoScale, from day one of development to launch.
• [00:05] "The tool I wish I had when I was running my agency."
• [00:07] Data, infrastructure, and the legal framework around ad intelligence.
• [00:10] Why target international markets rather than the French-speaking market alone.
• [00:13] Brazil, the hyper-competitive market for funnel replication.
• [00:17] Product vs. distribution: the logic of a bootstrapped SaaS.
• [00:24] Pricing, customer acquisition cost, and cost per lead: the real numbers.
• [00:30] Making data actionable: where the real competitive edge is created.
• [00:39] The biggest regret: starting with the French market.
• [00:50] What ad intelligence changes for the entire infoproduct market.

Takeaways for Your Own Marketing

Beyond the tool itself, the interview contains several ideas that are directly applicable:

• Ads as a laboratory, not a cash register. Adriano does not chase profitability from day one on his ads. He runs them to test angles and gather feedback from his target audience as fast as possible. Profitability comes later, once the angle is found.
• The organic-to-paid bridge. Spot an organic piece of content that is performing in a niche, often produced by someone who does not run ads at all, then adapt it into an ad. You start from a message already validated by the audience.
• Making data actionable creates the real moat. The advantage is not accumulating data, but transforming it into ready-to-use angles, scripts, and funnels, to the point where going without it becomes costly.
• Market arbitrage. The most powerful lever is not copying your own niche, but importing angles that already work in other niches or other countries into your own market.

Our WhoScale Review Verdict: Who It Is For, and Where It Falls Short

WhoScale is our top pick because it is the only tool that addresses all three creator-market needs at once: spend by creator, funnel analysis, and stack filtering. For a coach, a course creator, or a marketer running paid ads in the French-speaking or European market, it is today the best starting point.

The limitations are real, and the founder does not hide them. Coverage is strongest on Meta. Spend figures are directional estimates, not exact accounting. Data on US creators is lighter than on French and European creators. And it is a young product: the roadmap is ambitious, but part of it is still ahead. If you need a mature tool covering every platform with figures accurate to the cent, this is not it yet. If you want the most relevant ad intelligence tool for infoproducts available today, this is it.

To go further, our full comparison of ad intelligence tools positions WhoScale against Atria, Foreplay, Minea, and AdSpy, and our dedicated guide on Facebook ad spy tools for coaches goes deeper into the coaching use case. Once you have found a winning angle, you still need somewhere to sell: see our Whop review.

Frequently Asked Questions About WhoScale

What is WhoScale?

WhoScale is an ad intelligence (ad-spy) tool built specifically for the infoproduct market: coaches, course creators, infopreneurs, and marketers. It centralizes ads, sales funnels, and top-performing creators in one place, with estimated spend rankings, a library of winning ads, and a filterable funnel database of 200,000+ active funnels, refreshed every 24 hours. Think of it as the infoproduct equivalent of e-commerce spy tools like Foreplay or Minea, but designed for knowledge products and services rather than physical goods.

How much does WhoScale cost?

WhoScale has three paid plans, billed monthly in euros: Starter at EUR 40/mo, Pro at EUR 68/mo (the most popular tier), and Business at EUR 110/mo. Annual billing takes 30% off each plan, so Pro drops to EUR 47.60/mo. There is also a free account with no credit card required. Note that the Starter plan does not include the ads module or estimated spend, so the feature most people come for effectively starts on Pro. Always check the live pricing page, as prices can change.

Does WhoScale have a free plan?

Yes. WhoScale offers a free account with no credit card required. It lets you explore the core features from the inside before choosing a paid plan. The three paid tiers are Starter (EUR 40/mo), Pro (EUR 68/mo), and Business (EUR 110/mo), each 30% cheaper on annual billing.

Which WhoScale plan should I choose?

According to its founder, the vast majority of users end up on the Pro plan (EUR 68/mo). That is the tier that includes the full ads library, estimated spend rankings, unlimited Analyzer, and 30 Funnel Hacks per month. The Starter plan (EUR 40/mo) is a value-ladder step that leaves out ads and spend data, so it suits creators who only want the creator rankings and funnel database. Business (EUR 110/mo) adds unlimited Funnel Hacks, 25 workspaces, and 5 alert emails for teams and heavy users.

Is ad intelligence with WhoScale legal?

Yes. WhoScale draws on public data sources, such as Meta's Ad Library, which are accessible to anyone. The challenge is technical, not legal: collecting and archiving impressions, transcripts, and funnels at scale requires significant infrastructure. Notably, WhoScale retains ad history even after advertisers have pulled their campaigns.

Does WhoScale cover non-French-speaking markets?

Yes. WhoScale tracks multiple markets and languages: English-speaking (US, Canada, UK), Spanish, Portuguese and Brazilian, French, and German. Its coverage is strongest on Meta and in the French and European markets, with English-language and global coverage continuing to expand.

Last updated: 2026-07-14. Pricing and features are sourced from WhoScale's public pages and our video interview with its founder; figures are timestamped to mid-2026 and may change, so check the live pricing page before purchasing. Ad spend figures are estimates. WhoScale is an affiliate partner: we earn a commission if you sign up through our link, at no additional cost to you. Read our affiliate disclosure policy.